Optimize Additional Member Revenue
Creating a membership program at your shop is like creating a built-in audience of regular customers who frequent your shop many times over the course of a month. This increases the opportunity to make additional sales of items that are not included as a membership item.
Build the non-membership items into your menu on FOLKS and make it easy for members to purchase anything in your shop through their account. Some vendors find it is best to build out their entire product offering in the platform; others find that their product offerings change too frequently, and include only the standby items that are always available. Either way, removing the need for a customer to touch their wallet at point of sale creates an ease of transaction that increases revenue and allows a sense of belonging that members enjoy.
Some vendors create discounts for members to offer an additional benefit to joining your club; others offer only their standard retail pricing. The system is nimble and allows for either on an item- and variant-specific level. Vendors can also add paid ‘Extras’ within your membership items, and see incremental growth in revenue from $1 here and $0.50 there with options like larger sizes and premium additions. Some of our most successful vendors see their success by offering a low membership entry point but with limited selections, and multiple paid ‘Extras’ that many members use when they come to collect their membership item. This has the added benefit of increased membership retention – frequent users pay more overall during the course of the month, however occasional visitors don’t feel the membership is unreasonably expensive.
If you have more questions about how the membership would work best for your business, we are happy to walk you through pricing and structure as you prepare to launch.